Our Approach
We customize beautiful blogs for businesses, then bring them to life.
Whatza blog anyway? Etymologically, it’s a “Web log.” In practice, it can be a search-engine friendly Web site that we can customize and teach you to easily update yourself. Convenient, right? No more calling John Q. Webmaster in the middle of the night to update XYZ.
Or—here comes the exciting part—it can be the centerpiece of a marketing campaign rooted on the Web, where many people go first to seek new services they need.
By helping our clients build a community of their customers on the Web, we’ve raised thousands of pounds of food for nonprofit food pantries. And put small businesses on the map simply by blogging [ourselves, on the blogs we created for them] about their wares, connecting their customers to that resource, and reaping the benefits of free press and traffic that follows.
Blogs are just the beginning. We can also harnass the power of social media sites: Facebook. Twitter. Viral video. Ning networks. Buddypress. We know it all, so you don’t have to.
Reap the benefits of outsourcing your online marketing to Blogs for Businesses. Focus on building your business and let us handle getting customers to your site.
Blogging Benefits
How can a blog create crazy buzz? Simple. It is:
- Searchable. If you own a deli, wouldn’t you like to reach all the people in your market that google “sandwiches” and “matzoh ball soup”? We create topical, keyword-rich entries on a consistent basis so you appear first in search engine results.
- Sociable. Ever seen a new store that was dead during midday? Not very inviting. Stores with flocks get more follows. Establishing an online following on social networks like Facebook, Ning, Twitter and more can make your business virtually popular. Like moths to a flame, the real world will follow.
- Measurable. Traditional print media marketing strategies allow for plenty of wasted dollars and not enough accountability. Blogs and social media sites’ number of visitors are totally trackable.
- Malleable. We can change and customize your blog and the social media sites you may want to attach to your campaign. Want to do it yourself? We’ll show you how. Want us to? Great. We can blog for you on a regular basis, and see how you’re working toward set marketing goals.
- Quotable. We were founded by engineers and journalists. We know how to A. make things that work, which makes us credible and B. get picked up by the press.
Jennifer Litz
Jennifer, B4B's content creator, comes from the world of magazine journalism. She's been a top-level editor for city magazines in San Antonio and San Angelo, Texas, building audiences around off and online outlets with her intriguing story lineups and strong voice. She continues to write and edit about food and beverages, and loves to help her B4B clients turn their blogs into "online magazines" that will get them found on the Web by their potential clients. See her latest stories on her blog, FOODBYTES.
John Mauro
John is our web engineer. He actually is an aerospace engineer, with a degree from University of Notre Dame. John takes his ability to solve problems and build things to the Web world, where he customizes blogs beautifully and retrofits them with functionality. His eye for design has served everything from our clients to the U.S. Government, for whom he contributed work on the V22 Osprey.