We went on Jeffrey T. Meyer’s Good Beer Show podcast a month or so ago to talk about women and beer. My contention is that women DO drink craft beer, although my friend and Freetail Brewing Co. owner Scott Metzger said the recent Craft Brewers Conference in Boston had a panel on women and craft beer that addressed the great gender divide. While women represent 51 percent of the population, Metzger capitulated, they’re only 25 percent of craft beer drinkers.
This show is my representing for that 25 percent! We’re only going to grow. I think there’s a marketing and awareness gap here that can be easily remedied with some evangelism, starting here. (I was introduced to craft beer by women, BTW, in the Midwest. And they know more about it than any guy I’ve ever met.)
We drank Founders Cerise, Kentucky Breakfast Stout and Three Floyds Dark Lord (‘08). God Bless The Fickle Peach in Muncie, where we taped the show–and The Heorot, Founders and Three Floyds for that matter. And Belgian yeast. And enterprising craft brewers. And the Dark Lord. And …
