About the project
The site is anchored around weekly “endless deeps,” user-submitted quotes and original one-line sayings that offer perspective on a particular topic. Weekly video blogs explore the nature of each endless deep query, which is a prompt for users to submit their quotes on a particular topic (miracles, forgiveness, work security, etc.).
The blog is connected to a ning social network, an open, many-to-many forum where people can further discuss quotes and provocative features found on the blog, create their own groups, and more. We cull the social network for new feature topics and potential endless deep “winners” and prompts for the week. Users drive the site’s content and agenda.
The blog is also a springboard to related charitable events, like another social network we’re developing for an upcoming celebrity pancake-eating contest. Participants will keep blogging notes online—such as their “training” diary—and people can submit their pledges online. Proceeds will benefit St. Luke’s food bank beneficiaries.